This is our first blog post on our new site, or maybe since the start of All Would Envy.
If you have read our Our Story section or have followed us for a while, you might know that All Would Envy was founded in 2013 and it is currently being run by Trevor, Matthew and Charlotte.
We are thrilled to introduce to you our second custom printed collection (after EDEN), the HORIZON collection.
HORIZON - THE CONCEPTUALISATION
We started conceptualising the HORIZON print about 5 months ago, around the time we were busy launching our final Lunar New Year 2019 collections. EDEN was launched around that time, and we were humbled by the amazing response we got for it - both the EDEN top and the EDEN tent dress were sold out in a day! So we decided to embark on our second custom print.
We first wanted to come up with a clear theme that would shape the print. After a garden-themed EDEN collection, we thought the idea of desert or sunset would make a good second theme since we could play around with a different set of elements and palette of colours. So we started drawing, and this is what we conceptualised:
We wanted to play around with various elements that reminded us of a desert or the sunset, and here’s what we listed and eventually incorporated into the print:
Can you see the elements in the print? Each element was carefully considered and strategically placed to create the print that we now adore.
I’m sure most of you who are reading this post would have gotten a preview of the upcoming HORIZON print in the 3 glorious colours combinations. I won’t try to push it - all 3 colour combinations look nowhere close to the original colour palette you see in our original concept. Indeed, after finalising the drawing of the print, we found ourselves unable to stick to the original palette! We loved muted tones of pink and green and also wanted a bright shade with bursts of colour beaming through the midnight - that’s how we came with the 3 colours:
HORIZON - THE BECOMING
The more we looked at the print, and the more we thought about the concept, the more we thought a desert or sunset theme might not be the most appropriate. Unlike a desert with unfavourable conditions or the sunset which (although beautiful) may signify the end of an era or time, we think our print is beaming with hope and light, just like we are or hope to be.
When we sat together to think of a name for this new print, it barely took us a couple of minutes to decide on the name HORIZON.
As cliched as it sounds, we think the HORIZON brings us hope, something to look towards and forward to. And we hope, with this print and the many more custom prints we will create in time to come, we can grow as a brand and as people.
Now, shall we take some time to admire our work of art (pardon me for the lack of humility here, haha)?
Of course, more tweaking of colours, and now, the realisation of the prints into actual pieces:
This post and our HORIZON print marks a new beginning for us!
You may have realised that we have just changed our website which we hope is more user-friendly for you. Please feel free to let us know over email or Instagram or Facebook if you have any feedback on our site - we would love to hear from you and know how we can continuously improve to serve you better.
And we have bigger news - All Would Envy will be opening it’s first physical store come end of June! It’s been a long journey and we feel that the time is now right for us to go “physical” and showcase all our proudest designs to you upfront. The space we will be taking is a unique and exciting space in an amazing new mall - we can’t wait to share more with you, in due course, so stay tuned!
Lots of Love,
Trevor, Matthew, Charlotte
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